The design trends are responses to changes in technology and society. For a reason, web design agencies follow design trends— incorporating newer design trends into the design of a product can make the product look fresh and desirable to the target audience, and this creates a significant competitive advantage.
Product design has long been dominated by ultra minimalism. Designers have sought to reduce all visual properties, leaving only essential objects, such as key content and functional elements. As a result, they created products that used exaggerated white space amounts and virtually no colour. Ultra minimalism has made all interfaces look alike.
Users got bored with dull designs, and the designers began experimenting with different visual styles. One unique theme in the spotlight-gradients. Gradients started to replace the uniform colors, in 2018 and 2019. Gradients add some depth to flat layouts, and make them more interesting visually. Both marketing managers and customers appreciate gradients, because they could be used to create branding shades.
It’s a well-known fact that using a custom design style is a great way to bring out a name. Genuine illustrations form part of the DNA of a product or brand. Competitors are able to copy your color scheme or typography but not your style of illustration.
In the last few years, multimedia images have taken center stage. We were seeing a boom in drawings in 2019. Both large enterprises provided diagrams in their visual language. Just a handful of honorable mentions here:
When you visit business leaders’ blogs, you may find that the title, not the imagery, is the first thing that catches your eye. Hero stories are absolutely no new phenomenon. But the interesting thing about that is how those headlines are made. Did you notice that there are many of those headlines built with large bold fonts? Heavy fonts offer the message more visual weight, and guide the reader to where they should first look. Bold fonts often lend designs a modern and contemporary look from an aesthetic standpoint.
Bold headlines become an integral part of iOS apps with Apple’s introduction of iOS 13. When we analyze this design decision in terms of usability, it will be obvious that heavy fonts are perfect for contrast formation (which enhances text readability) and graphic feature hierarchy (which enhances content understanding). Therefore bold fonts are so popular with mobile designers.
Geometric shapes are a simple yet powerful tool that helps designers to construct visual designs with greater appeal. Geometric types are widely used to create visual dividers between sections.
But artists began to find more creative ways to utilize geometric structures in 2019. Most design designers use geometric forms that express a certain look. Soft geometric shapes, for example, will help create a futuristic look: This style plays well with other visual design patterns, including gradients and bold fonts.
If you are considering incorporating geometric shapes to your design and looking for inspiration, ideal shapes can be found in nature.
Development is dialogue. When we think of communication, we think of transmitting and receiving information, naturally. Yet one dimension of contact can be easily missed— emotions. Brand designers have long focused on creating better usability. Today, however, the focus has shifted to better usability and emotional impact. Companies move seamlessly from constructive design to an emotionally affecting design.
Designers have plenty of tools in their toolbox so they can create more emotional interactions.