Web design trends

The digital landscape is continuously evolving.

Potential customers penetrate the market, aiming for more memorable interaction and better experiences. Various technology businesses deliver disruptive and new concepts such as machine learning and AI. Even an average web designer is working endlessly to develop exciting new approaches to bring companies and consumers together.

This is the reason why we are getting a new batch of web design trends per year.

The online world may continue to change, and become more complicated. However, one thing remains the same. A brand’s website remains the heart of its online marketing initiatives. Without the website, connecting to several avenues would be a failure, and there would be no platform to establish new customer relationships in.

The website acts as the “central hub” where the business’ social media campaigns, vlogs, podcasts, email newsletters and events are linked together. Though, the challenge there is to create an effective design to promote the brand and digital products properly.

Why should you follow the newest web design trends?

The nature of the digital world is constantly changing. That means those specific web design trends that worked for your business in 2016 and 2015 may not be able to help you this year and in the years to come. Remember, with one wrong navigational approach, you can lose your customers’ loyalty.

An excellent web design approach doesn’t mean modifying your digital identity every year. You just need to alter your strategy based on the demands of your audience. Here are 6 methods you can follow:

1.Website Micro-Interactions

At present, basic animation is very easy to incorporate in various websites. You can utilize effective micro-interactions to make each part of your customer’s experiences feel more immersive and interactive. Just make sure you don’t go too over-the-top on this aspect, since too much animation can make the entire experience very overwhelming. You wouldn’t want to replicate those messy MySpace web pages from decades ago.

Utilize subtle animations meticulously, and make it a significant part of your strategy this 2019. It can direct the website visitor’s attention to the correct content at the correct time, making sure he or she wouldn’t miss the crucial call-to-action statements.

2.Meticulously-Crafted Typography

For many decades now, several companies have struggled over selecting the correct typefaces for their online assets.

Luckily, the birth of new web design techniques signaled the freedom of today’s talented web designers. While it is still crucial for today’s businesses to look for the accurate balance between foreground fonts and background images, typography now offers new possibilities. In fact, a new concept is born in the form of “variable font.”

Variable fonts can dynamically shift your web pages. This means you can adjust sizes for various screen sizes, eventually giving them more impact.

3.Depth and Shadows

This year, experts want a more natural look when it comes to shadowing. The solution is to offer enough depth in an image, instead of overwhelming the web page with shadows. Businesses want their clients to feel that they can touch the fonts, and grab the products from the web page itself.

One of the key areas that we’re beginning to see the depth re-introduction are call-to-action buttons. While flat buttons and ghost-buttons are still widely used, several web designers are exploring buttons that look as if they are naturally raised off the web page.

4.More Innovative and Create Formats

This coming year, your business should address website colors and different scrolling patterns. Static print designs is gradually becoming a trend of the past. The web design experience should now appear engaging and dynamic. The CSS evolution over the last 20 years meant that web designers of today can now deliver completely different web experiences, depending on where your web visitors come from.

For example, the look of the website you see on the desktop browser can be entirely different to that one on your smartphone.

5.Bolder Gradients and Brighter Colors

Website colors have always been one of the most amazing approaches for experts to display their creative spark. You will see more of that this 2019. This year, Pantone color will become a very bold choice. It will help introduce the strategy of utilizing more exciting, brighter colors in modern websites. You don’t really need to play around with the color purple to appear trendy. However, you should acknowledge the significance of bright colors in a business’ digital success.

6.The Vintage Touch in Geometric Elements

People are obsessed about nostalgia. It’s weird to assume that various customers love retro shapes and concepts, but trust me, it makes great sense. The more complicated the online world becomes, the more natural it is for the audience us to look for things that feel safe and familiar.

In the 2019 web design trends, you will be able to feel the “90’s” vibe with shapes. Spend a huge amount of time on different fashion websites, then you will notice iconic geometric shapes popping up regularly.

It is important to create a safe visual experience for customers. It should be complete with familiar patterns. This is an effective strategy to gain the trust of your potential customers. If the service or product you are offering online relies on emotion, then a design based on nostalgia can be an effective approach to increase the sales.